BRANDING

IDENTITY

What is Branding

Identity?

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.


Colors Psychology

Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing. Recent work in marketing has shown that color can be used to communicate brand personality. There are attempts to classify consumer response to different colors, everyone perceives color differently. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. 

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Logo Design

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

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Print Design

Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing. Recent work in marketing has shown that color can be used to communicate brand personality. There are attempts to classify consumer response to different colors, everyone perceives color differently. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. 

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Marketing Collaterals

Your print marketing materials are the only remnants of your company that are left behind after a meeting. Make sure that they pass the test. Business Cards, Annual, Reports, Brochures, Print Advertising, Post Cards, Direct Mailings, and Catalogs.

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Products & Packaging

“A retail package is the last and best chance to make a sale.”  Marty Neumeier.

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and usethe truth is that product and package design are vital when it comes to brand image. Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands of products.

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Apparel Design

Promotional clothing is a popular branding tool that can be used successfully with any business. Done correctly, this type of clothing will drastically change the way others see your business. When you're choosing promotional clothing for your company, it's important to give these garments a lot of thought. Don't just slap your logo on the back of a t-shirt without taking time to consider the options. The clothing needs to be well suited to both the company and the purpose of the shirt.

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Signage

Signage is any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of finding information in places such as streets or inside/outside of buildings. Display: Merchandise arranged to catch the eye and attract attention, in order to promote sales. Displays are differentiated by their placement and type. 

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Font Design

Fonts and typography provide an opportunity for your website to be expressive, visually engaging to your visitors and representative of your brand's image and styling. As a result, finding the right font for your site and brand is more important than you might think, especially if the idea of navigating the world of fonts is a foreign concept.

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